HEIMAT, LA – Concept Fitness Club

Los Angeles, California

Gruen Associates served as the executive architect and landscape architect for the transformation of a 1930’s Hollywood building into a 75,000-SF, members-only health club, wellness spa, and rooftop restaurant. Reimagined as HEIMAT, the five-story modern gym concept inspires wellness and luxury—creating a lifestyle, social experience featuring weight rooms, group fitness, a spa and salon, a swimming pool outdoors atop a third-story terrace, a juice bar, and restaurant space. Landscape design is central to the building’s distinctive character. A striking cantilevered planter system creates a lush hanging garden within the stairwell, transforming this transitional space into a dynamic vertical green oasis. In the cardio room, sleek planters featuring succulents and cacti introduce an organic elegance, complementing the building’s minimalist architecture. This innovative renovation celebrates the building’s historic charm while infusing it with fresh, contemporary vitality, blending seamlessly with the urban environment while offering a serene, nature-infused atmosphere. Additionally, the project includes a newly designed courtyard along the eastern property line, fronting an alley, to create a welcoming outdoor entry point.