Bulgari*

Beverly Hills, California

Bulgari’s Rodeo Drive boutique is a modern architectural interpretation of their storied Roman heritage. Anchored between travertine columns, the facade glazing is arrayed with a crystal lattice punctuated by 1,100 individually lighted “Rosettas”. The entrance and display windows are framed with travertine portals echoing Bulgari’s historic Via Condotti flagship in Rome. Once inside, the client is immersed within a double height sales volume topped by a handmade plaster “Serpenti” ceiling relief. The intricate mosaic marble floor with brass inlay grounds the fluted travertine walls and cylindrical columns. The focal point of the space is the monumental Calacatta marble clad stair. Encircling the stair is an artistic interpretation of a sunset comprised of 1,400 Venetian crystal prisms in amber and gold tones. Once on the mezzanine level, the client is drawn toward backlit onyx walls with floating vitrine capsules showcasing Bulgari’s High Jewelry Collection. The second level houses Client Services including jewelry cleaning and on-site repairs. The third level’s operable glass walls allow the interior bar area to flow seamlessly to the open-air terrace beyond creating an elegant special event space with sweeping views.

* Gruen Associates is the Executive Architect.