Beverly Hills, California

Upon entering this 2,000-SF store, the customer is greeted with shimmering panels of Rolex’s signature backlit aqua glass. Accent walls and floors in richly-polished Crema Marfil stone reflect sparkles from the polished gold plated showcase hardware. Television monitors entice with watch promotions beside wall panels in wave patterns and jubilee leather. A private salon appointed with leather upholstery ensures the client will feel like a VIP.

* Gruen Associates is the Executive Architect.